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bookshops these days are full of titles which claim to boost your self-confidence, your wealth, your love life¡¦ or your career!
That includes things like gym memberships, diet plans and life coaching apps.
What's popular now? (Emma Marshall, Assistant Manager, Waterstones bookshop)
At the moment we're in the tidying up, getting rid of things trend. But before that we saw colouring in, which became a huge thing. It's kind of dwindling now, because these sorts of trends come in and then they go. Like last year we saw 'hygge', which is the Danish art of living well, apparently. So we're taking from all sorts of cultures. And so I think the trend right now is about slowing down in your life.
Trends come and go, but the industry is going from strength to strength.
Dr Jennifer Wild, a psychologist from Oxford University, believes that the internet is a big factor.
We've got used to searching for solutions online, and now these solutions even include how to fix or improve our lives.
Psychologist Caroline Beaton, writing on Forbes.com, said she believes that millennials are a big factor.
They're sometimes described as lazy and obsessed with themselves – and while that's not necessarily true, Caroline Beaton says millennials are highly self-critical.
Self-critical – they are aware of their own faults – which also means they're more likely to spend time on money on self-help. She says they spend twice as much as Generation Xers.(Generation X refers to people born between the late 60s and around 1980.)
And one more possible reason why the self-help industry does well: it's very resistant to recessions. When the economy does badly people are perhaps even more likely to reach for self-help to improve their situation.
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self-help
trying to improve yourself without the help of professionals
it means trying to improve yourself – psychologically, economically or in other ways – without seeking official help.
the activity of improving yourself – physically, mentally or in other ways – often through courses and books.
trend
something new which is popular for a period
we also see trends in fashion, in music, in popular culture
to dwindle
to become fewer or weaker
therapeutic
relaxing; making you feel less anxious
to go from strength to strength
to become more successful over time
millennial
someone born between the mid-1980s and early 2000s
Generation Y – are people born between the mid-1980s and early 2000s.
It's a common term in the news – often because people born in this time in the West are seen to have certain characteristics.