이번주 6분 영어의 주제는 self help and the self help industry 입니다.
우리 삶의 여러분야를 보면 사람들의 관심사에 따른 trend가 변화함을 알 수 있습니다.
경제적 문화적 환경의 차이로 각 나라마다 trend도 달랐지만 현재에 가까운 시대로 올 수록 여러 기술의 발달로 세계가 하나가 되어감에 따라 trend도 이제는 비슷하게 변화하고 있는 것 같아요.
어떤 획기적인 발견이나 발명, 또는 사건으로 인해 trend가 변화기도 하지만 대부분은 사람들이 추구하는 삶의 방식이 trend가 되어가는 것 같아요.
self help라는 용어는 질병 분야에서 많이 쓰여왔습니다. 같은 질병을 기잔 사람들이 self help group을 만들어서 정보를 공유하고 서로 격려하면서 질병을 이겨내가는 그룹활동을 많이 하고 있지요.


해마다 trend를 예상하거나 한해를 마무리 하면서 그 해의 trend나 keyword를 분석하는 기사들도 많이 나옵니다.
trend는 산업에도 많은 영향을 끼쳐서 trend를 잘 겨냥한 여러 item들이 사업적 성공을 하고 있습니다.
서점에 가면 많이 팔리고 있는 책들을 보면서 trend의 변화를 많이 느낄 수 있지요.
self help에 대한 책들이 많이 출판되고 있습니다.
bookshops these days are full of titles which claim to boost your self-confidence, your wealth, your love life… or your career!
That includes things like gym memberships, diet plans and life coaching apps.



What's popular now? (Emma Marshall, Assistant Manager, Waterstones bookshop)
At the moment we're in the tidying up, getting rid of things trend. But before that we saw colouring in, which became a huge thing. It's kind of dwindling now, because these sorts of trends come in and then they go. Like last year we saw 'hygge', which is the Danish art of living well, apparently. So we're taking from all sorts of cultures. And so I think the trend right now is about slowing down in your life.


Trends come and go, but the industry is going from strength to strength.
Dr Jennifer Wild, a psychologist from Oxford University, believes that the internet is a big factor.
We've got used to searching for solutions online, and now these solutions even include how to fix or improve our lives.
Psychologist Caroline Beaton, writing on Forbes.com, said she believes that millennials are a big factor.
They're sometimes described as lazy and obsessed with themselves – and while that's not necessarily true, Caroline Beaton says millennials are highly self-critical.
Self-critical – they are aware of their own faults – which also means they're more likely to spend time on money on self-help. She says they spend twice as much as Generation Xers.(Generation X refers to people born between the late 60s and around 1980.)
And one more possible reason why the self-help industry does well: it's very resistant to recessions. When the economy does badly people are perhaps even more likely to reach for self-help to improve their situation.

우울증 예방과 자조적 치료를 위한 apps 도 많이 개발되고 있습니다.


최근 몇년간의 trend를 찾아보았습니다. 여러분도 빠른 변화를 느끼나요?




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self-help
trying to improve yourself without the help of professionals
it means trying to improve yourself – psychologically, economically or in other ways – without seeking official help.
the activity of improving yourself – physically, mentally or in other ways – often through courses and books.

trend
something new which is popular for a period
we also see trends in fashion, in music, in popular culture

to dwindle
to become fewer or weaker

therapeutic
relaxing; making you feel less anxious



to go from strength to strength
to become more successful over time

millennial
someone born between the mid-1980s and early 2000s
Generation Y – are people born between the mid-1980s and early 2000s.
It's a common term in the news – often because people born in this time in the West are seen to have certain characteristics.




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